Virgin Trend is a London-based fashion retailer offering clothing, accessories, and leather goods for men and women. The brand combines current fashion trends, product quality, accessible pricing, and contemporary style.
Marketorr created a complete visual identity that presents Virgin Trend as an approachable fashion destination. The system includes a custom “V + T” symbol inspired by a shirt collar, a wordmark, brand colours, typography, business cards, hang tags, garment applications, showroom graphics, fashion campaigns, outdoor advertising, mobile onboarding screens, and visual-identity guidelines.
The extended Behance presentation identifies the goal as creating an elegant and visually consistent brand language for Virgin Trend’s London audience.
Project Overview
Virgin Trend operates within the competitive London fashion market. Its product collection includes clothing, fashion accessories, and leather goods for both men and women.
The company needed an identity that could connect changing products and seasonal campaigns with one recognizable fashion brand. The logo had to work on small garment labels and large outdoor displays without losing its visual structure.
Marketorr developed the identity around four core principles:
- Direct connection with fashion products
- Clear relationship with the Virgin Trend name
- Minimal and contemporary visual presentation
- Consistency across retail, digital, apparel, and advertising applications
The completed identity uses the construction of a shirt collar as its primary fashion reference. The letters “V” and “T” connect the symbol directly with the company name.
The Brand Identity Challenge
Virgin Trend needed a visual identity that could distinguish the company from fashion retailers using generic hangers, dresses, crowns, needles, mannequins, or decorative initials.
The identity needed to:
- Represent clothing and fashion without using a literal garment illustration
- Appeal to both male and female customers
- Connect the symbol directly with the Virgin Trend name
- Communicate contemporary style without following a short-lived visual trend
- Remain visible on garment labels, hang tags, and packaging
- Work across light, dark, photographic, and fabric backgrounds
- Support seasonal collections and changing product photography
- Create consistency across e-commerce, retail, and social media
- Scale from mobile interfaces to outdoor advertising
- Provide a standalone symbol for smaller applications
- Support printed, digital, environmental, and motion formats
- Establish practical rules for designers, printers, and marketing teams
The central design challenge was creating a recognizable fashion symbol without making the brand dependent on a common industry icon.
Our Brand Design Strategy
Marketorr built the Virgin Trend identity around a familiar clothing detail: the shirt collar.
The collar provides an immediate connection with garments. Its angular construction also created a suitable foundation for combining the first letters of the company name.
The letter “V” was taken from “Virgin.” The letter “T” was taken from “Trend.” Marketorr integrated both letters into a single geometric symbol that resembles the opening and fold of a shirt collar.
This approach gave the logo three connected meanings:
- The “V” identifies Virgin.
- The “T” identifies Trend.
- The collar structure identifies the fashion category.
The resulting mark can represent the company name and its product category without using a complete clothing illustration.
A restrained navy, grey, and off-white colour system supports the logo. Nohemi typography provides the clean letterforms required for fashion campaigns, product information, digital interfaces, and retail materials.
What Marketorr Delivered
Brand Positioning and Visual Direction
Marketorr positioned Virgin Trend as an approachable London fashion destination for men and women.
The brand direction focused on:
- Contemporary clothing
- Fashion accessories
- Leather goods
- Accessible style
- Product quality
- Competitive pricing
- Fashion for different customer groups
- Online and physical retail experiences
This positioning guided the logo, colour system, typography, photography, campaign layouts, retail applications, and mobile screens.
The identity avoids excessive ornamentation. Fashion context is communicated through the collar-inspired symbol, product photography, fabric textures, garment applications, and campaign imagery.
Shirt-Collar Logo Concept
The Virgin Trend symbol was inspired by the shape of a shirt collar.
A shirt collar is a recognizable garment feature that applies naturally to a clothing business. Marketorr simplified the collar into a geometric construction instead of reproducing it as a detailed illustration.
The design process connected the collar with the company initials:
- “V” from Virgin
- “T” from Trend
- Collar form from the fashion category
The final symbol creates a direct relationship between the brand name and the products Virgin Trend sells.
Custom “V + T” Brand Symbol
The “V” and “T” were combined into one compact mark.
The left side creates the downward angle of the “V.” The adjoining form introduces the “T” while completing the collar-like structure. The negative space helps separate the two initials without turning them into disconnected letters.
The standalone symbol can be used across:
- Garment labels
- Hang tags
- Clothing embroidery
- Product stickers
- Website favicons
- Mobile application icons
- Social-media profile images
- Packaging seals
- Storefront signs
- Shopping bags
- Campaign graphics
- Video end frames
Its simplified structure allows the mark to remain visible when reproduced at smaller sizes.
Complete Logo Lockup
The full logo combines the collar-inspired symbol with the Virgin Trend wordmark.
The symbol creates the recognizable visual signature. The wordmark identifies the complete company name for customers encountering the brand for the first time.
The full lockup is suitable for:
- Website headers
- Business cards
- Product packaging
- Storefront graphics
- Fashion catalogues
- Campaign advertisements
- Social-media covers
- Customer documents
- Magazine applications
- Outdoor advertising
The standalone symbol provides an alternative when the complete name would be too small or visually restrictive.
Logo Scale and Background Applications
The identity was designed to work across both small product surfaces and large retail environments.
Small applications include garment labels, favicons, stickers, and hang tags. Large applications include showroom signs, window graphics, campaign displays, and billboards.
The logo can be reproduced as:
- A dark logo on light backgrounds
- A white logo on navy backgrounds
- A white logo over photography
- A single-colour symbol on clothing
- An illuminated storefront sign
- A compact mark inside digital interfaces
These variations preserve the same symbol structure while adapting the colour treatment to each background.
Four-Colour Brand Palette
Marketorr developed a four-colour system based on dark navy, blue, grey, and off-white.
| Brand colour | HEX | RGB | Primary use |
|---|---|---|---|
| Alabaster | #F5FBFF | 245, 251, 255 | Light backgrounds, stationery, and digital surfaces |
| Cloud Burst | #1F2951 | 31, 41, 81 | Primary brand colour, headings, and dark applications |
| Blue Zodiac | #1F2046 | 31, 32, 70 | Deep backgrounds, apparel, and campaign layouts |
| Grey Goose | #CACFD4 | 202, 207, 212 | Supporting surfaces, neutral graphics, and secondary information |
Cloud Burst and Blue Zodiac give the identity a stable fashion-led foundation. Alabaster creates contrast and visual space. Grey Goose supports neutral compositions without competing with product photography.
The palette can be used across:
- Logo variations
- Product labels
- Packaging
- Business cards
- Website interfaces
- Mobile screens
- Campaign templates
- Retail signs
- Social-media graphics
- Presentation materials
The restrained palette also allows product colours and seasonal photography to change without weakening brand recognition.
Nohemi Typography System
Nohemi was selected as the primary brand typeface.
The identity presentation uses three weights:
- Light
- Regular
- Medium
Nohemi is a neo-grotesque sans-serif typeface with clean letterforms and controlled proportions. Its neutral structure supports both fashion-led headlines and practical product information.
The typography system can create hierarchy across:
- Campaign headlines
- Product names
- Collection titles
- Garment information
- Size and care instructions
- Website navigation
- Mobile interfaces
- Business cards
- Social-media graphics
- Outdoor advertisements
Light can support editorial headlines and larger campaign statements. Regular can be used for descriptions and supporting copy. Medium provides emphasis for product names, buttons, navigation, and contact information.
Hang-Tag Design
Marketorr applied the identity directly to clothing hang tags.
The hang-tag system uses the complete Virgin Trend logo, restrained typography, light surfaces, and dark navy applications. The collar-inspired symbol remains visible without competing with the garment.
A production-ready hang tag can include:
- Brand name
- Product name
- Collection
- Size
- Price
- Material composition
- Care information
- Country of origin
- Barcode or SKU
- Website address
- Social-media information
The application confirms that the symbol can remain identifiable on a narrow vertical surface.
Garment Label and Apparel Applications
The Virgin Trend logo was demonstrated on clothing and garment labels.
The compact symbol can be woven, printed, embroidered, heat-transferred, or stitched onto different materials. The complete wordmark can be used when the available surface provides enough space.
Potential apparel applications include:
- Neck labels
- Care labels
- Exterior garment marks
- Sweatshirts
- T-shirts
- Jackets
- Shirts
- Caps
- Fabric patches
- Collection labels
The dark navy and white versions provide practical contrast across light and dark fabrics.
Magazine and Editorial Application
Marketorr demonstrated the identity within a fashion-magazine format.
The magazine application combines fashion photography, product-focused layouts, the Virgin Trend symbol, and restrained typography. This creates an editorial context without changing the fundamental identity.
Editorial applications can support:
- Seasonal lookbooks
- Product catalogues
- Collection launches
- Fashion editorials
- Printed advertisements
- Retail inserts
- Brand stories
- Style guides
Photography can change between campaigns while the logo, typography, and layout structure maintain recognition.
Business Card Design
The Virgin Trend business card uses a minimal composition with the full logo on one side and employee information on the other.
The light background, navy typography, and controlled spacing support a clean fashion-business presentation.
The layout provides space for:
- Employee name
- Professional role
- Telephone number
- Email address
- Website
- Social-media information
- Complete logo
- Standalone symbol
The business card can support founders, managers, buyers, designers, merchandisers, retail employees, and commercial partners.
Showroom Window Application
Marketorr applied the complete logo to a retail showroom window.
The white logo creates clear contrast over a darker store interior. Its horizontal structure remains readable while allowing customers to see the clothing display behind the glass.
Window applications can include:
- Main brand identification
- Opening hours
- Collection announcements
- Seasonal promotions
- Website details
- Social-media handles
- Temporary campaign graphics
The standalone symbol can also be used as a repeating window pattern or supporting graphic.
Storefront Signage
The collar-inspired symbol was presented as an illuminated projecting sign.
The simplified geometry is suitable for fabrication as:
- Illuminated signage
- Acrylic lettering
- Cut metal
- Vinyl graphics
- Lightbox signs
- Window decals
- Reception branding
- In-store navigation
The standalone symbol supports recognition from a distance. The full wordmark can be added to the main shop fascia when more space is available.
Brand Pattern and Graphic Frame
Marketorr expanded the identity into a supporting graphic system for campaign and digital applications.
The visual system uses enlarged parts of the logo, thin rectangular frames, controlled logo placement, and photographic cropping. These elements create a recognizable composition without placing the complete wordmark at the centre of every design.
The system can be adjusted through:
- Scale
- Cropping
- Line thickness
- Logo placement
- Image selection
- Background colour
- Transparency
- Text position
This gives the marketing team a repeatable visual structure for different collections and campaigns.
Fashion Photography Direction
Photography provides the product, customer, and lifestyle context for the identity.
The visual presentation includes both men and women wearing contemporary clothing. Neutral styling, soft lighting, controlled poses, and close garment details support the minimal brand direction.
Photography can focus on:
- Complete outfits
- Fabric texture
- Garment construction
- Accessories
- Leather goods
- Individual styling
- Seasonal collections
- Men’s fashion
- Women’s fashion
- Retail environments
The photography can change according to each collection while the logo and graphic system provide continuity.
Campaign Messaging
The identity presentation includes short fashion-focused campaign messages such as:
- “Elevate Your Style”
- “Made for Everyone”
- “Your Fashion Peak”
These phrases demonstrate how campaign copy can work with the logo, photography, and graphic frame.
They should be treated as sample campaign messages unless Virgin Trend confirms one as its official tagline. Identifying each phrase correctly prevents different messages from being presented as permanent brand slogans.
Social-Media Design
Marketorr adapted the identity for fashion-led social-media communication.
The system combines editorial photography, the standalone symbol, concise campaign copy, and a consistent graphic frame.
Social-media applications can support:
- New collection announcements
- Men’s and women’s fashion campaigns
- Product introductions
- Seasonal promotions
- Styling guidance
- Store announcements
- Leather-goods features
- Customer photographs
- Behind-the-scenes content
- Discount campaigns
The flexible photography system allows individual posts to change while preserving consistent logo placement and typography.
Outdoor Advertising
The Virgin Trend identity was demonstrated across a large outdoor advertising format.
The billboard uses multiple fashion images, short messages, and repeated placement of the standalone symbol. Each panel can introduce a different product category or customer style while remaining connected with the wider campaign.
Outdoor applications can support:
- Collection launches
- Seasonal fashion campaigns
- New store announcements
- Men’s and women’s product categories
- Website promotions
- Brand-awareness campaigns
- Limited-time offers
The simplified symbol remains visible within the short viewing time available for outdoor advertising.
Mobile Onboarding Screens
Marketorr applied the identity to a series of mobile onboarding screens.
The screens use fashion photography, the logo symbol, large campaign copy, and thin graphic frames. The visual system maintains a consistent presentation across multiple screens without repeating the same image.
The mobile direction can support:
- E-commerce onboarding
- Collection introductions
- Customer-account registration
- Style-preference selection
- Promotional screens
- Product discovery
- Saved-item features
- Order updates
The compact symbol works effectively within the restricted space of a mobile interface.
Motion-Ready Identity
The geometric construction of the Virgin Trend logo supports controlled animation.
The collar outline, “V,” and “T” can appear as separate elements before joining to form the complete symbol. The wordmark can then enter to complete the logo lockup.
Motion applications can include:
- Website introductions
- Mobile onboarding
- Fashion reels
- Collection videos
- Social-media advertisements
- Digital billboards
- Promotional films
- Video end frames
The Behance project lists Adobe After Effects among the project tools, alongside Adobe Illustrator and Adobe Photoshop.
Brand Style Guide
Marketorr organized the identity into a practical visual system covering:
- Brand introduction
- Design goal
- Logo rationale
- Collar concept
- “V + T” construction
- Symbol and wordmark
- Logo applications
- Colour specifications
- Typography
- Garment labels
- Hang tags
- Business cards
- Retail signage
- Campaign layouts
- Fashion photography
- Social-media applications
- Outdoor advertising
- Mobile screens
- Motion direction
These guidelines help designers, printers, garment manufacturers, developers, photographers, advertising teams, and retail suppliers reproduce the identity consistently.
The Final Outcome
The completed identity gives Virgin Trend a direct visual connection with clothing and fashion retail.
The shirt-collar structure identifies the product category. The “V” and “T” connect the mark with the Virgin Trend name. The compact symbol works on garment labels, hang tags, clothing, storefront signs, social-media profiles, and mobile interfaces.
Cloud Burst, Blue Zodiac, Alabaster, and Grey Goose create a restrained brand environment. Nohemi typography supports both fashion campaigns and practical product information.
Business cards, magazine layouts, showroom graphics, apparel, campaign templates, outdoor advertising, and mobile onboarding screens demonstrate how the system can operate across the customer journey.
The result is a scalable visual identity for a London fashion retailer serving men and women across digital and physical touchpoints.