Un Point 5 is a France-based engineering consulting firm specializing in building engineering, renewable energy, energy efficiency, thermal studies, carbon audits, and greenhouse-gas reporting.
Marketorr created a visual identity that presents the company as a technical partner for energy-transition and climate-change mitigation projects. The system combines an abstract geometric symbol, a custom lowercase wordmark, structured logo spacing, a blue and teal colour palette, Montserrat typography, a modular brand pattern, stationery, environmental branding, digital applications, social-media assets, and logo animation.
The Marketorr project record identifies the engagement as a Brand Design project completed on April 4, 2023.
Project Overview
Un Point 5 provides engineering studies and advisory services for construction, renewable energy, energy efficiency, thermal performance, carbon accounting, and decarbonization projects.
Its services support multiple stages of an engineering project, from initial assessment and design to implementation, operation, and performance review. The company therefore needed an identity that could communicate both technical accuracy and its wider environmental purpose.
Marketorr developed a restrained identity system built around:
- An abstract geometric brand symbol
- A modern lowercase “un point 5” wordmark
- A dark technical colour environment
- Blue and teal accents connected with energy and environmental services
- A modular pattern derived from the brand symbol
- Consistent applications across physical and digital touchpoints
The identity avoids relying on literal wind turbines, solar panels, leaves, buildings, or recycling symbols. Industry context is instead introduced through colour, photography, supporting graphics, and branded applications.
The Brand Design Challenge
Engineering and sustainability companies often use similar visual elements. Common choices include leaves, globes, solar panels, wind turbines, buildings, lightning symbols, and green colour palettes.
These elements communicate the industry, but excessive dependence on them can make different consultancies appear interchangeable.
Un Point 5 needed a brand identity that could:
- Represent engineering and energy-transition services without using a generic environmental logo
- Present the company as technically capable and internationally relevant
- Support both construction and climate-related services
- Communicate precision, continuity, and collaboration
- Remain recognizable without the complete company name
- Work in French and English communication
- Support technical reports, proposals, audits, and project documents
- Remain clear across dark, light, photographic, and coloured backgrounds
- Adapt to business cards, envelopes, ID cards, websites, mobile interfaces, and social media
- Provide a flexible visual system for future services and markets
- Support static and animated applications
- Remain suitable for professional engineering and corporate environments
The identity also needed to represent the company’s complete service range rather than focusing on only renewable energy or building engineering.
Our Brand Design Strategy
Marketorr developed the visual direction around technical precision, interconnected expertise, and energy transition.
The symbol uses controlled geometric forms instead of a literal industry illustration. Its connected structure creates a compact visual signature that can operate independently from the wordmark.
The lowercase wordmark creates a contemporary and accessible appearance. It balances the stronger geometry of the symbol and keeps the company name readable across technical documents and digital interfaces.
Dark midnight blue provides the primary visual environment. Supporting blue, aqua, and light-blue tones introduce contrast while connecting the identity with energy, engineering, water, climate, and technology.
According to the extended Behance presentation, the design process included moodboards, visual references, sketching, symbol development, wordmark exploration, colour selection, motion, and brand-guideline creation.
What Marketorr Delivered
Brand Objective and Visual Direction
Marketorr established a visual direction around Un Point 5’s role as an engineering and energy-transition partner.
The identity needed to support communication related to:
- MEP building services
- Renewable-energy consulting
- Photovoltaic system design
- Energy audits
- Thermal-comfort studies
- Carbon audits
- GHG reporting
- Energy-efficiency planning
- Construction engineering
- Project-management support
- Decarbonization planning
This context informed the technical colour palette, restrained typography, structured layouts, engineering photography, and modular graphic system.
Custom Geometric Brand Symbol
The primary brand symbol uses a compact arrangement of connected geometric forms.
The structure creates a recognizable mark without using a literal building, turbine, solar panel, or leaf. Its abstract form gives the identity enough flexibility to represent the company’s combined engineering, energy, and climate services.
The symbol can function independently across:
- Website favicons
- Social-media profile images
- Mobile interfaces
- Technical-report covers
- Project folders
- ID cards
- Presentation slides
- Equipment labels
- Office signage
- Branded merchandise
- Digital advertising
- Video end frames
Its solid construction allows the mark to remain visible at reduced sizes.
Modern Lowercase Wordmark
Marketorr paired the symbol with a custom lowercase “un point 5” wordmark.
The restrained lettering gives the identity a contemporary and technical character. Rounded details soften the overall appearance, while the controlled spacing maintains professional clarity.
The wordmark is particularly important when the identity appears in front of clients who have not previously encountered the company. It keeps the brand name immediately understandable while the symbol builds visual recognition.
The lowercase treatment also supports consistent use across French and English communication.
Complete Logo Lockup
The primary logo lockup places the geometric symbol beside the Un Point 5 wordmark.
The symbol creates a compact visual signature. The wordmark identifies the complete company name. Together, they provide a flexible logo for engineering reports, websites, project proposals, social media, office materials, and signage.
The complete lockup can be used across:
- Company profiles
- Engineering proposals
- Technical studies
- Energy-audit reports
- Carbon-accounting documents
- Tender submissions
- Project presentations
- Website headers
- Social-media graphics
- Corporate stationery
- Environmental signage
The standalone symbol provides an alternative for smaller or more visually restricted applications.
Logo Proportions and Clear Space
Marketorr established spacing and proportion rules around the complete logo.
Clear-space guidelines prevent text, photographs, borders, icons, or other design elements from appearing too close to the mark. The rules also preserve the visual relationship between the symbol and wordmark.
These controls are useful when multiple suppliers or internal teams reproduce the identity across:
- Engineering documents
- Presentation templates
- Business cards
- Website interfaces
- Project signage
- Exhibition materials
- Social-media layouts
- Mobile screens
- Employee identification
Consistent spacing protects logo recognition and prevents unplanned changes to the original design.
Montserrat Typography System
Montserrat was selected as the primary brand typeface.
The identity uses three weights:
- Regular
- SemiBold
- Bold
Montserrat provides clear letterforms for headings, technical descriptions, service lists, contact information, presentations, and digital interfaces.
The different weights create hierarchy without introducing unrelated typefaces. Bold can support major headings, SemiBold can identify services and section labels, and Regular can be used for supporting content.
The typeface is suitable for:
- Engineering reports
- Carbon-audit documents
- Service presentations
- Proposal templates
- Website content
- Social-media graphics
- Business stationery
- Identification materials
- Digital dashboards
Its broad character set also supports multilingual communication.
Five-Colour Brand Palette
Marketorr developed a five-colour system for the identity:
- Deep Sea Blue, #025476: Provides a confident engineering and technology accent.
- Coral Blue, #B0DEF1: Creates a lighter surface for information, diagrams, and supporting elements.
- Deep Aqua, #008282: Introduces an environmental and energy-transition reference.
- Midnight, #01222C: Forms the primary dark background and gives the brand a stable technical foundation.
- White, #FFFFFF: Maintains clarity and contrast across dark layouts.
The palette distinguishes Un Point 5 from environmental brands that depend entirely on bright green.
Midnight provides a professional background for reports, social-media layouts, stationery, and digital interfaces. Deep Sea Blue and Deep Aqua add controlled emphasis. Coral Blue supports diagrams and lighter information areas, while white maintains legibility.
Light, Dark, and Monochrome Applications
The logo was prepared for different background conditions.
White logo versions create clear contrast on Midnight, Deep Sea Blue, photography, and dark environmental surfaces. Coloured versions can be used on white or lighter backgrounds.
A single-colour version supports applications where full-colour reproduction is unavailable or inappropriate.
These variations can be used across:
- Technical drawings
- Photographic project reports
- Black-and-white documents
- Digital presentations
- Embossed stationery
- Office signage
- Uniforms
- Branded equipment
- Video content
The symbol and wordmark maintain the same structure across every colour variation.
Brand Pattern Derived from the Symbol
Marketorr created a repeatable pattern from the primary symbol.
The pattern is formed by rotating, combining, and repeating parts of the brand mark. The brand presentation connects this system with the idea of diversity.
The pattern can be adjusted through:
- Scale
- Repetition
- Opacity
- Transparency
- Colour
- Cropping
- Placement
This provides a recognizable supporting asset without requiring the complete logo to appear repeatedly.
The pattern can be used across document edges, stationery, presentation covers, social-media backgrounds, ID cards, envelopes, exhibition graphics, and digital interfaces.
Engineering and Energy Photography Direction
The identity uses photography to establish the company’s operating context.
The visual presentation includes:
- Solar installations
- Building exteriors
- Construction teams
- Engineers reviewing plans
- Electrical infrastructure
- Industrial energy systems
- Technical equipment
- Sustainable building environments
This approach keeps the logo abstract while allowing the wider visual system to communicate construction, renewable energy, energy efficiency, and engineering consultancy.
Photography can be selected according to the service being presented. Solar imagery can support photovoltaic consulting, while building systems and technical-team photography can support MEP and energy-audit communication.
Office Wall Branding
Marketorr demonstrated the logo as illuminated wall signage within a professional office environment.
The white logo remains visible against glass and darker architectural surfaces. Its simple geometry is suitable for production as acrylic lettering, vinyl, cut metal, or illuminated signage.
Environmental applications can include:
- Head offices
- Engineering offices
- Meeting rooms
- Reception areas
- Project offices
- Technical facilities
- Exhibition booths
- Consultation spaces
The horizontal lockup identifies the full company name, while the standalone symbol can support secondary environmental graphics.
Business Card Design
The business-card system applies the Midnight background, blue accents, white typography, and complete logo lockup.
The layout creates a clear hierarchy for:
- Employee name
- Professional title
- Telephone number
- Email address
- Office location
- Website address
- QR code
The design supports engineers, project managers, consultants, auditors, technical specialists, and company leadership.
A restrained layout keeps the contact information readable while connecting the card with the wider identity.
Corporate Envelope Design
Marketorr extended the identity into a branded envelope.
The design uses a dark surface, controlled logo placement, and the modular pattern along the lower edge. This connects everyday correspondence with the company’s broader visual system.
The envelope can support:
- Engineering proposals
- Project documents
- Signed agreements
- Audit reports
- Technical studies
- Formal correspondence
- Tender submissions
- Certification documents
The pattern adds recognition without interfering with address or postal information.
Employee ID Card and Lanyard
The identity was applied to an employee ID card and branded lanyard.
The ID-card structure provides space for:
- Employee photograph
- Employee name
- Job title
- Company logo
- Identification number
- QR code
- Contact or validation information
This application is relevant for site visits, engineering assessments, client meetings, project offices, and controlled facilities.
The patterned lanyard extends the visual identity beyond printed stationery and helps clients identify authorized Un Point 5 representatives.
Branded Ribbon and Physical Collateral
Marketorr demonstrated the pattern on a continuous branded ribbon or woven strip.
This application shows how the pattern can move from flat digital layouts into a physical branded material.
Potential uses include:
- ID-card lanyards
- Document packaging
- Event materials
- Presentation folders
- Corporate gifts
- Equipment identification
- Exhibition displays
The repeating pattern remains recognizable even when only a small section of the material is visible.
Favicon and Browser Application
The standalone symbol was demonstrated as a website favicon.
A favicon requires a simplified mark because the available display area is extremely small. The geometric symbol remains identifiable without the complete wordmark.
It can support:
- Browser tabs
- Saved website shortcuts
- Bookmarks
- Progressive web applications
- Internal dashboards
- Digital document icons
The application confirms that the symbol can operate independently in compact digital environments.
Mobile Interface Application
Marketorr applied the identity to a mobile-screen concept using renewable-energy photography, the brand logo, and a restrained interface frame.
This demonstrates how the visual system can support digital tools and service interfaces without becoming visually heavy.
Possible applications include:
- Project dashboards
- Energy-performance interfaces
- Audit portals
- Client-reporting platforms
- Technical assessment tools
- Project-status screens
- Mobile presentations
- Consultation applications
The dark colour system works particularly well for technical interfaces, while white and light-blue elements maintain legibility.
Social-Media Profile System
The identity was prepared for professional social-media communication.
The standalone symbol can function as a profile image, while the full lockup, pattern, photography, and colour palette can support cover images and campaign graphics.
The system can be used for:
- Project announcements
- Renewable-energy insights
- Energy-efficiency guidance
- Carbon-reporting information
- Regulatory updates
- Company news
- Engineering case studies
- Certification announcements
- Team introductions
- Recruitment content
A consistent symbol, colour environment, and pattern help different posts remain visibly connected with the Un Point 5 brand.
Presentation and Campaign Templates
The identity was demonstrated across vertical layouts combining energy photography, technical copy, logo placement, and the modular pattern.
These templates can support:
- Service introductions
- Project summaries
- Event materials
- Sustainability campaigns
- Engineering presentations
- Renewable-energy proposals
- Carbon-reporting content
- Corporate announcements
The modular system allows photography and information to change while the overall brand remains consistent.
Logo Animation
Marketorr developed motion applications for the Un Point 5 identity.
The symbol, wordmark, and supporting visual elements can enter through controlled movement before forming the completed logo lockup.
The motion style is restrained and appropriate for a technical consultancy. It supports recognition without introducing decorative animation unrelated to the brand.
Logo animation can be used in:
- Website introductions
- Engineering presentations
- Social-media videos
- Project explainers
- Corporate films
- Exhibition displays
- Client proposals
- Video end frames
The final animated frame remains consistent with the static logo.
Brand-Guideline System
Marketorr organized the identity into a practical guideline system covering:
- Brand objective
- Logo symbol
- Wordmark
- Complete logo lockup
- Logo proportions
- Clear-space requirements
- Typography
- Colour specifications
- Brand pattern
- Pattern variations
- Photography direction
- Stationery
- Employee identification
- Website favicon
- Mobile applications
- Social-media use
- Motion applications
These guidelines help designers, developers, printers, consultants, marketing teams, and external suppliers reproduce the identity consistently.
The Final Outcome
The completed identity gives Un Point 5 a professional visual system for engineering, renewable-energy, energy-efficiency, and carbon-related communication.
The geometric symbol provides a compact brand signature. The lowercase wordmark keeps the company name readable and approachable. Montserrat supports clear technical communication, while the five-colour palette creates a distinctive environment built around Midnight, blue, aqua, light blue, and white.
The pattern expands the symbol into a flexible supporting graphic. Business cards, envelopes, ID cards, lanyards, office signage, favicons, mobile layouts, social-media assets, and logo animation demonstrate how the identity can work across physical and digital touchpoints.
The result is a scalable brand identity for an engineering consultancy supporting construction, energy transition, carbon reduction, and climate-change mitigation projects in France and international markets.