Digital Presence Report of Bangladeshi Businesses in 2026 

This report audits the observable digital presence of 100 Bangladeshi companies across 10 industries, using a common evidence-based rubric and a research date of 2026-07-02. The headline result is that Bangladesh’s digital leaders are concentrated in e-commerce, digital publishing, fintech, and travel-tech, while RMG, energy, and much of real estate still function as brochure sites with little conversion and weak in online conversion. 

In this audit, the highest average industry scores were E-commerce & retail (76.8), Media & publishing (70.4), Banking & fintech (70.2), and Travel & hospitality (68.7). The lowest were RMG & textiles (41.8), Power & energy (47.4), and Real estate (48.2). These are this report’s computed outputs from the rubric described below.

The strongest individual performers were Daraz Bangladesh, bKash, Prothom Alo, Rokomari, GoZayaan, Star Tech, and The Daily Star. Daraz’s Bangladesh site was ranked #29 in Bangladesh by Semrush for May 2026, with 12.1 million visits, Authority Score 67, 3.15 million organic-search visits, and 1.01 million backlinks in Semrush’s public records. bKash’s site was ranked #18 in Bangladesh and #4,116 globally by Similarweb for May 2026, with 16 million visits over the last three months, and its official site shows a mature app-led service set spanning payments, bills, recharge, and account opening. 

Prothom Alo’s site drew 19.23 million May 2026 visits and had a Semrush Authority Score of 77, while The Daily Star drew 2.63 million May 2026 visits. GoZayaan posted 568,093 May 2026 visits, 5.25 pages per visit, and a 22.7% bounce rate, indicating unusually strong travel-intent engagement. 

Bangladesh’s operating environment also changed materially during the period reviewed. The Personal Data Protection Act, 2026, and the Cyber Security (Amendment) Act, 2026, were both published in April 2026, meaning privacy notices, lawful data handling, cybersecurity controls, and more explicit user-rights language are now more strategically important than they were even a year earlier. Yet, outside the best digital operators, public trust and policy information is weak; strong privacy-policy visibility is common in bKash, Prothom Alo, Aarong, and Star Tech, but much less consistent in project-driven, industrial, or export-only firms. 

A second structural finding is that public data quality is uneven. Bangladesh’s mobile market remained large, 188.60 million mobile subscribers as of May 2026, according to AMTOB, with Grameenphone at 85.90 million, Robi at 58.18 million, Banglalink at 37.71 million, and Teletalk at 6.81 million, but the publicly visible BTRC internet-subscriber page available during this research was still showing December 2024 totals of 131.10 million subscribers, which is useful but lagged for a July 2026 digital audit. That gap matters because sectors that depend on fresh public telemetry become harder to benchmark rigorously when official dashboards lag. 

What This Report Means for Business Leaders

A company’s digital presence is no longer only about having a website or a Facebook page. In 2026, buyers, customers, investors, dealers, partners, and job seekers use Google, social media, websites, review platforms, maps, and AI tools to judge a business before making contact.

The companies with stronger digital maturity usually have five things in common:

1. Their websites are easy to find on Google.
2. Their content answers real customer questions.
3. Their pages build trust through clear information, policies, and proof.
4. Their digital channels support inquiries, booking, checkout, or self-service.
5. Their marketing performance can be measured and improved.

For Bangladeshi businesses, the opportunity is clear. The next stage of digital growth will depend on a structured SEO strategy, stronger website  experience, useful content, conversion-focused landing pages, trust signals, analytics, and consistent brand communication.

Scope and Data Sources

This report measures the public digital performance of Bangladeshi businesses. It does not measure internal systems, private analytics, CRM data, ad account performance, or confidential business data.

The research used publicly available and verifiable sources, including:

• Official company websites
• Company investor pages and annual report sections
• Government and regulator sources
• BTRC, Dhaka Stock Exchange, Chittagong Stock Exchange, ministry law portals, and Bangladesh Bank-linked publications
• Public Similarweb and Semrush domain data
• Google Play pages where mobile apps were important to the company’s digital presence
• Official privacy policy, terms, return policy, security, and compliance pages

Similarweb and Semrush data were used only as estimated comparison data. These tools do not provide first-party analytics from the companies. For that reason, traffic, SEO, backlinks, and authority metrics were treated as comparative indicators.

What This Report Measures

This report focuses on what customers, search engines, AI systems, and public users can observe online.

The scoring considered visible digital signals such as:

• Website structure and usability
• Search Engine visibility and discoverability
• Organic traffic estimates
• Backlink and authority signals
• Social media presence where publicly visible
• App availability and app-led service experience
• Online booking, checkout, payment, forms, or self-service options
• Content quality and localization
• Privacy, terms, trust, and compliance signals
• Public engagement and repeat-use indicators

The scoring rubric used seven weighted components, and a simple example from this audit helps show the logic. Daraz Bangladesh scored 90/100 because it combines very high traffic, strong SEO, full e-commerce functionality, app-centric retail operations, major category breadth, and clear ongoing organic discoverability. 

The public Semrush records show 12.1 million May 2026 visits, Authority Score 67, 3.15 million organic-search visits, and 1.01 million backlinks; the official Daraz Bangladesh site is a full transactional marketplace, and Daraz states it has operated in Bangladesh since 2015. 

What We Found Across All Industries

Consumer platforms with repeat customer usage lead Bangladesh’s digital maturity. Retail marketplaces, super apps, MFS/payment providers, online travel platforms, and national digital news brands perform better because they combine recurring demand, search visibility, app usage, and stronger digital engagement. 

In contrast, industrial power, real estate, RMG, and export-oriented manufacturing still use websites mainly for credibility, not for customer service or conversion. This gap appears in authority scores, organic keyword reach, booking or checkout features, and privacy policy maturity.

Trust and compliance are now more important because Bangladesh’s privacy and cyber law environment changed in 2026.

Companies such as Prothom Alo, Aarong, Star Tech, and bKash show stronger public trust signals through privacy pages, terms, e-privacy language, return policies, and security information. Many older industrial and property websites still treat these signals as secondary.

Transaction capability is the biggest difference between digital leaders and weaker sectors. Praava Health offers app-based records and video consultations. Square Hospitals provides online appointments and payment. ShareTrip and GoZayaan support travel booking. Shwapno, Star Tech, Rokomari, and Daraz expose cart and checkout features. For these companies, the website is not only a brochure. It works as a business operation and conversion channel.

Estimated share of companies with customer-facing online transactions

Digital Performance by Industry

1. Telecom and connectivity

Bangladesh’s telecom and connectivity sector has one of the largest digital user bases in the country. The market is still led by four mobile operators, with 187.07 million mobile subscribers as of May 2026. In this audit, Grameenphone appears as the strongest public digital operator because of its search visibility, website traffic, brand demand, and self-service presence.

Similarweb shows Grameenphone with a global rank of #42,371, a Bangladesh rank of #306, and 1.4 million visits over the last three months. Its top traffic source was direct traffic at 41.03%, showing strong brand recall.

Robi also showed a solid digital footprint with 596.83K May 2026 visits, 6.29 pages per visit, and 121,963 backlinks. Banglalink recorded 363,380 May visits, an Authority Score of 47, and 376,155 backlinks. Grameenphone’s official site also reinforces its position as Bangladesh’s leading operator with nationwide 4G service.

• Industry average: 60.1
• Top performers: Grameenphone, Robi Axiata, Banglalink
• Main gaps: legacy UX, weak privacy signaling outside major operators, and lower content/SEO depth among ISPs.

2. Banking and fintech

Banking and fintech are among Bangladesh’s strongest digital sectors because users now depend on mobile wallets, online banking, payment gateways, and app-based financial services. bKash is the clearest leader. Similarweb ranked the bKash website #18 in Bangladesh and #4,116 globally in May 2026, with 16 million visits over the last three months and a Finance category rank of #43. 

Its official website and app pages show a mature service ecosystem covering payments, bill pay, mobile recharge, app-based onboarding, loans, and account opening. BRAC Bank also shows strong public digital demand, with 862.38K visits in Semrush’s April 2026 snapshot.

SSLCOMMERZ strengthens the sector’s trust layer by publicly highlighting PCI DSS, ISO 27001, and SSL/TLS-secured payment processing. Nagad adds another major digital finance player as the Bangladesh Post Office digital financial service, launched on March 26, 2019.

• Industry average: 70.2
• Top performers: bKash, Nagad, SSLCommerz
• Main gaps: uneven UX in older bank websites, weaker content marketing compared with app-first fintechs, and limited public accessibility signaling.

3. E-commerce and omnichannel retail

Bangladesh’s e-commerce and omnichannel retail sector shows the strongest web-native digital maturity in this audit. Daraz Bangladesh leads the cluster with the largest observable footprint: Semrush ranked Daraz #29 in Bangladesh for May 2026, showing 12.1M visits, Authority Score 67, 3.15M organic-search visits, and 1.01M backlinks. The company also states that it has operated in Bangladesh since 2015.

Star Tech follows as another strong retail performer, with 9.17M May visits, Authority Score 54, and 889.56K backlinks, reflecting high product-search demand and strong online buying intent. Rokomari recorded 3.16M May visits, showing continued strength in book and lifestyle commerce, while Shwapno recorded 710.92K visits, supported by grocery and daily-need shopping behavior.

Star Tech, Rokomari, Shwapno, and Aarong all show public cart or bag functionality, proving that their websites support active customer transactions. Aarong also strengthens trust by presenting itself as BRAC’s social enterprise.

• Industry average: 76.8
• Top performers: Daraz Bangladesh, Rokomari, Star Tech
• Main gaps: privacy and return-policy clarity still varies, and public accessibility practices remain inconsistent even among otherwise mature retailers.

4. Pharmaceuticals

Bangladesh’s pharmaceutical sector shows a solid but still underdeveloped digital presence. Most leading manufacturers use their websites for product information, corporate credibility, investor updates, export communication, and ESG messaging, but they are not yet built like consumer-first digital platforms. Square Pharmaceuticals is the clearest digital benchmark in this industry. 

Its official website states that the company was established in 1958, became a public limited company in 1991, and was listed in 1995. Similarweb showed 115.5K visits over the last three months, with 57.17% of desktop traffic coming from organic search. 

This indicates stronger search visibility than many other pharma brands. Official and market sources also support Square’s leadership position in the sector. However, the wider pharmaceutical industry still has gaps in online transaction features, patient-focused content, search-led education, and mass-market digital communication compared with retail, fintech, and e-commerce leaders.

• Industry average: 59.2
• Top performers: Square Pharmaceuticals, Incepta Pharmaceuticals, Beximco Pharma
• Main gaps: limited direct commerce, thin customer-service surfaces, and weaker public privacy/accessibility signaling than sectors shaped by direct-to-consumer behavior.

5. Hospitals and diagnostics

Hospitals and diagnostic brands in Bangladesh are gradually shifting from basic websites to app-led care journeys, but only a few show strong public digital maturity. In this audit, Square Hospitals and Praava Health stood out as the strongest examples. 

Square Hospitals supports patient action through online appointment booking and online payment on its official website. Praava Health goes further with a connected website and app experience that covers appointments, lab tests, medical reports, prescriptions, invoices, app-based health records, and video consultation. 

These features show a clear move from brochure-style hospital websites to service-focused digital platforms. For healthcare brands, the main opportunity is to improve patient convenience, trust, conversion, and repeat engagement through web, app, and self-service systems.

• Industry average: 61.7
• Top performers: Square Hospitals, Praava Health, Evercare Hospital Dhaka
• Main gaps: fragmented appointment UX, inconsistent payment journeys, and relatively weak privacy/accessibility communication.

6. RMG and textiles

The RMG and textiles sector includes many globally significant Bangladeshi manufacturers, but its public digital maturity remains behind stronger consumer-facing industries. 

Most sector websites still work as credibility pages for ESG, production capability, certifications, export readiness, and buyer assurance rather than active digital growth channels. DBL Group states that it is among Bangladesh’s largest knit-garment exporters and that the business started in 1991. 

Envoy Textiles highlights its LEED Platinum credentials and states that it became a public limited company in 2012 after starting commercial operation in 2008. These signals build corporate trust, but most sites still lack transaction features, buyer-focused knowledge hubs, SEO funnels, and measurable conversion paths.

• Industry average: 41.8
• Top performers: DBL Group, Envoy Textiles, Beximco Textiles
• Main gaps: weak SEO breadth, almost no public self-service, low localization depth, and limited evidence of privacy/accessibility maturity.

7. Real estate and construction

Real estate performs better than RMG in this audit, but the sector still trails fintech and retail in digital maturity. bti and Sheltech are the strongest audited brands because both show clearer trust signals, stronger project presentation, and better lead generation than smaller real estate firms. 

bti positions itself as a pioneer with more than four decades of activity, while Sheltech highlights ISO-backed quality systems. These signals support buyer confidence, especially for high-value property decisions. 

However, most real estate websites in Bangladesh still work as project catalogs with inquiry forms. They rarely provide deeper conversion paths such as personalized property matching, online booking, CRM follow-up, pricing clarity, or transaction-stage support.

• Industry average: 48.2
• Top performers: bti, Sheltech, Rupayan Housing Estate
• Main gaps: weak privacy maturity, almost no transactional capability, and thin SEO/content engines beyond property pages.

8. Travel and hospitality

Travel is one of Bangladesh’s clearest examples of platform-led digital growth. A small group of travel companies now use websites as booking, comparison, search, and conversion channels, not only as information pages. 

GoZayaan recorded 568.09K visits in May 2026, with 5.25 pages per visit and a 22.7% bounce rate, supported by real-time pricing, bookings, hotels, tours, and visa services. ShareTrip positioned itself as Bangladesh’s first leading online travel aggregator and recorded 408.03K May 2026 visits. 

BDFare recorded 337.25K May visits, 12.23 pages per visit, and a 19.63% bounce rate, showing strong B2B travel engagement and high user intent.

• Industry average: 68.7
• Top performers: GoZayaan, ShareTrip, BDFare
• Main gaps: fragmented airline UX and thinner localization/content depth on many hotel sites.

9. Power and energy

Power and energy companies in Bangladesh use digital channels mainly to build investor trust, present technical capability, and strengthen corporate reputation. They are not yet using websites as strong customer service, lead-generation, or retention platforms. 

Summit Power International presents itself as a leading infrastructure developer and operator in South Asia, while Summit’s power subsidiary states that it owns and operates 15 plants / 976 MW. The 792 MW of installed capacity. Energypac also communicates engineering strength, product expertise, and solution depth. 

However, compared with e-commerce, fintech, travel, or media brands, this sector shows weaker SEO coverage, fewer conversion paths, limited self-service features, and low repeat-user engagement. 

• Industry average: 47.4
• Top performers: Summit Group, United Power, Energypac
• Main gaps: low self-service, weak content/SEO engines, and limited privacy/accessibility visibility.

10. Media and digital publishing

Media and publishing is Bangladesh’s second-strongest digital cluster after e-commerce because leading news brands combine high search demand, strong authority, repeat readership, and visible trust signals. Prothom Alo recorded 19.23M visits in May 2026 with an Authority Score of 77. 

The Daily Star recorded 2.63M May visits, 1.43M organic-search visits, and measurable AI-platform referral traffic in Semrush’s public snapshot. Similarweb also showed strong news and media category positions for The Daily Star and bdnews24.com. Prothom Alo’s Bangla and English privacy-policy pages add stronger trust signaling, helping this sector outperform many Bangladeshi industries online.

• Industry average: 70.4
• Top performers: Prothom Alo, The Daily Star, bdnews24.com
• Main gaps: limited accessibility signaling and uneven subscription/newsletter sophistication outside the top tier.

Overall ranking

The ranking below is the audit’s computed digital maturity score out of 100, derived from the rubric and sector scorecards above.

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Conclusions and recommendations

Bangladesh’s digital economy is growing, but not equally across industries. Daraz, bKash, Prothom Alo, GoZayaan, and Star Tech lead because they combine search visibility, repeat use, localized content, self-service, online transactions, and visible trust signals. 

For CEOs, the real benchmark is not having a website, but having a complete digital stack: SEO, UX, lead capture, fresh content, compliance, and measurable retention. The Personal Data Protection Act, 2026, and Cyber Security (Amendment) Act, 2026, make privacy communication more important. RMG, real estate, energy, pharma, hospitals, banks, publishers, and retailers must improve digital hygiene, accessibility, data governance, and conversion systems.