How to Build a Strong Brand Identity: The Ultimate Guide for 2026
Brand identity shapes how a business is recognized, trusted, and remembered. As of 2026, brands with consistent identities across platforms see up to 23% higher revenue, while 82% of consumers prefer to buy from companies that reflect their personal values. In saturated markets, identity is not just a design concern but a competitive advantage. From […]
Brand Guidelines: Definition & How to Create a Style Guide
Brand guidelines are what keep a brand looking and sounding the same everywhere it shows up. As companies grow or work across different teams and channels, it gets easier for branding to slip or change. According to Marq, around 90% of Marketers say they struggle with keeping their brand consistent. That’s where guidelines come in. […]
15 Key Elements of The Visual Brand Identity That You Should Use
Use the visual identity of your brand to build a first impression, and just less than 0.1 seconds increase revenue by 23% on average, A recent study by Lucidpress shows. Visual identity is how people instantly know a brand, without reading a single word. Most of that recognition comes from things like logos, colors, fonts, […]
10 Major Benefits of Creating a Brand Identity for Your Business
Brand identity shapes how people see, remember, and trust a business. Studies show that consistent branding can boost revenue by 33%, making it one of the simplest ways to strengthen business performance without spending more on marketing. People often choose brands they recognize and feel good about in a crowded market. Edelman found that 81% […]
What Is Branding Design? A Clear, Complete Guide to Building a Visual Identity
Branding design is the way a company creates its visual identity using elements like logos, colors, fonts, and images. This visual identity plays a crucial role in how people recognise and remember a brand. Studies show that brands with consistent design across different platforms can increase their revenue by up to 23% and improve brand […]