How Marketorr Helps SaaS Company with a Growth of 200% Organic Traffic in 6 months

SaaS SEO Case study

A mid-sized SaaS company offering client management tools for remote teams approached us to improve their organic search visibility and generate more qualified leads. Despite having a great product, they struggled with low organic traffic, poor keyword rankings, and limited content targeting their audience’s needs.

By implementing a comprehensive SEO strategy, we achieved remarkable results in just six months:

A 200% increase in organic traffic.
Five high-intent keywords ranked on page one of Google.
A 100% improvement in lead conversion rates from organic traffic.

This case study outlines the challenges they faced, the tailored solutions we provided, and the measurable outcomes that transformed their business.

About the Client

The client is a growing SaaS company specializing in client management software designed for remote teams. Their product helps businesses streamline workflows, improve collaboration, and manage tasks efficiently.

Their primary goals were:

To increase inbound leads through organic search.
To reduce dependency on paid ads for customer acquisition.
To establish themselves as thought leaders in their niche.

However, they faced stiff competition from larger SaaS companies dominating the search engine results pages (SERPs) for their target keywords.

The Challenge

The client came to us with several challenges that were limiting their growth:

Low Organic Traffic: Despite having a functional website and blog, they were only attracting around 200 monthly visitors from organic search—far below their potential.
Poor Keyword Rankings: The client wasn’t ranking for high-intent keywords that their target audience was searching for. Most of their content was stuck on pages 3–5 of Google SERPs.
Content Gaps: Their blog lacked content that addressed the specific pain points of their ideal customers. Additionally, there was no clear content strategy to target different stages of the buyer’s journey.
Technical SEO Issues: The site had slow page load times, poor internal linking structure, and lacked structured data markup—all of which negatively impacted user experience and search engine crawlability.
Competitive Landscape: The SaaS niche is highly competitive, with established players dominating SERPs for high-value keywords. Breaking into this space required a strategic approach.

The Solution

To address these challenges, we developed a comprehensive SEO strategy tailored to the client’s unique needs and goals. Below is a detailed breakdown of each solution we implemented:

1. Keyword Research & Targeting

We began by conducting extensive keyword research to identify opportunities where the client could compete effectively:

Focused on long-tail keywords with lower competition but high conversion potential (e.g., “best client management tools for remote teams”).
Mapped keywords to different stages of the buyer’s journey—awareness (blog content), consideration (comparison pages), and decision (product pages).
Prioritized keywords with strong commercial intent to drive qualified traffic likely to convert into leads.

2. Content Optimization & Creation

We revamped the client’s content strategy to address gaps and align with user intent:

Optimized existing blog posts by improving meta titles, descriptions, headers, and keyword placement while ensuring readability.
Created new content targeting pain points specific to remote teams (e.g., “How to Manage Remote Teams Effectively”).
Implemented a “hub-and-spoke” content model:
- Created cornerstone pieces (“hubs”) on broad topics like “Remote Team Management.”
- Linked supporting articles (“spokes”) back to the hubs to build topical authority.
Added clear CTAs (Call-to-Actions) in blog posts to guide readers toward free trials or demo requests.

3. Technical SEO Improvements

We conducted a full technical audit of the website and implemented fixes to improve performance:

Site Speed Optimization:
- Compressed large images using tools like TinyPNG.
- Minified CSS, JavaScript, and HTML files.
- Implemented lazy loading for images and videos.
Internal Linking Improvements:
- Added contextual links between related pages to improve crawlability and distribute link equity.
- Created an XML sitemap and submitted it to Google Search Console for better indexing.
Structured Data Markup:

Added schema markup for FAQs and product pages to enhance rich snippet visibility in SERPs.

These changes improved both user experience and search engine rankings.

Example Visual Suggestion: A PageSpeed Insights report showing performance improvements before and after optimization.

Before,

After,

4. Backlink Strategy

We built high-quality backlinks from authoritative websites in the SaaS and tech industries:

Conducted outreach campaigns targeting industry blogs for guest posting opportunities.
Used HARO (Help A Reporter Out) to secure mentions in relevant publications.
Partnered with influencers in the remote work niche who linked back to our client’s resources.

This helped boost domain authority (DA) and improved rankings for competitive keywords.

Example Visual Suggestion: A bar chart showing growth in referring domains over time or screenshots from Ahrefs showing backlink profile improvements.

5. On-Page Optimization

We optimized key product pages for conversions while improving their relevance for target keywords:

Updated meta titles and descriptions with compelling copy that included primary keywords.
Improved header tags (H1s, H2s) to reflect user intent while maintaining keyword relevance.
Added multimedia elements like videos and infographics to enhance engagement.

These changes not only improved rankings but also increased time-on-page metrics.

Implementation Process

Over six months, we followed a phased approach:

Phase 1 (Month 1–2): Conducted a detailed website audit, fixed technical issues, and created an SEO roadmap.
Phase 2 (Month 3–4): Published two blog posts per week targeting long-tail keywords; optimized existing content; began link-building campaigns.
Phase 3 (Month 5–6): Focused on scaling content production, refining strategies based on analytics insights, and monitoring results closely using tools like Google Analytics and Ahrefs.

The Results

Our efforts delivered measurable success:

Metric	Before SEO Campaign	After Six Months	Growth (%)
Organic Traffic	500 monthly users	15,00 monthly users	+200%
Keyword Rankings (Top 10)	3	25	+733%
Conversion Rate	2.5%	5%	+100%

“Partnering with Marketorr has been transformative for our business. Their expertise helped us achieve visibility we never thought possible, leading to a significant increase in leads and conversions.”

Lessons Learned

This project reinforced several key insights:

A well-researched content strategy aligned with user intent is critical for driving meaningful traffic.
Technical SEO improvements can significantly impact both rankings and user experience.
Consistency in publishing high-quality content accelerates results over time.