Charukothon wanted to enter the Fashion Brand industry in Bangladesh through Facebook but didn’t know how to approach it, given the saturated market, competitor’s big spending and the everchanging Facebook algorithm.
The brand was confident with their product but needed help placing their brand on Facebook.
The Solution
When we took on this new brand, we figured we needed a strategy that would help sell products and build a brand people actually cared about.
Here is the story of how we took a page from zero followers to 10 Lacs (1 Million BDT) in monthly revenue in just two months.
Creating a Strong Brand Identity
When it came to creating a strong brand identity, we knew we had to look different to stand out.
We realized that in the age of scrolling, your creative is your targeting. If the image doesn’t stop the thumb, the ad spend is wasted.
- The “Frame” Strategy: We engineered a visual language. We built our own custom photo and video frame set. This meant that every time a user saw our post, they recognized the style before they even read the brand name.
- The Face of the Brand: We were incredibly picky about our model. We chose someone who perfectly embodied the customer persona, making the product feel “for them” instantly.
Mastering The “Andromeda” Algorithm Shift
With Meta’s new Andromeda update, the algorithm favors broad audience targeting along with high-quality creatives. We leaned into this hard.
We partnered exclusively with Hur Jannat Mim (ID: hurjannatmim). But we didn’t just pay for a shoutout. We integrated her into the brand’s identity.
Her audience didn’t see an ad; they saw a recommendation from someone they trusted. This bridge of trust was crucial for a page with zero history.
A/B Testing
We went into the ads manager with an open mind but a strict testing attitude. We ran multiple ad sets to see what actually resonated.
At first, we followed conventional wisdom, which told us to use carousels for e-commerce. However, our findings were surprising.
Carousels didn’t perform as expected, they required too much effort from the user to swipe through each image.
Instead, we discovered that single images showcasing the product from multiple angles in a collage style worked much better.
This reduced friction, allowing customers to instantly see the fit, fabric, and style with just one glance.
Once we found this winning format, we didn’t hesitate. We immediately reached out to Charukothon to scale their production by 5X to ensure they wouldn’t run out of stock when we increased ad spending.
The results were clear, optimizing the ad format was a crucial step in driving sales, and we were ready to capitalize on the momentum we had built.
We went into the ads manager with an open mind but a strict testing attitude. We ran multiple ad sets to see what actually resonated.
Results
In the first week, we started noticing a lot of activity, more impressions, more leads, and more people engaging with our content.
This showed us that our “Creative-First” strategy was on the right track. It wasn’t a lucky break, it was the result of steady effort, creativity, and careful planning.
Each week, we saw more growth as we figured out what our audience liked. This made the growth feel natural and long-lasting..
By the second month, the hard work started to pay off. Revenue hit 10 Lacs in monthly sales, with a highly profitable cost per acquisition of 180 BDT.
We achieved 11X ROAS and stabilized at 40+ orders per day, while also building a strong, organic presence; generating 5-8 organic orders daily without any ad spend.
Our page grew from 0 to 27,000 followers in just 90 days. This growth was about the continuous process of refining, adapting, and connecting with our audience in meaningful ways.
The results of this “Creative-First” strategy were immediate and explosive.
- Revenue: We hit 10 Lacs (1 Million BDT) in monthly sales within 2 months.
- Efficiency: We achieved 11X ROAS (Return on Ad Spend).
- Volume: We stabilized at 40+ orders per day with a highly profitable CPA of 180 BDT.
- Organic Lift: Because the content was so shareable and the influencer match was so perfect, we now get 5-8 organic orders every single day without spending a taka on ads for them.
- Community: The page grew from 0 to 27,000 followers in 90 days.
Key Learnings
Here are the four pillars of our success that you can apply to your business.
1. Your Creative IS Your Targeting
In the Andromeda era, you should obsess over your ad creative. Our specific model and custom frames filtered the audience better than any manual setting could.
2. Format Matters (Don’t Guess, Test)
We proved that for this audience, friction kills sales.
3. Supply Chain Must Match Ad Spend
Marketing success can kill a business if you run out of stock. We predicted the spike and scaled our inventory 5X before the peak. This allowed us to ride the wave without pausing ads.
4. Customer Experience is Non-Negotiable
You can’t sustain 11X ROAS with bad reviews. We obsessed over CX.
- We follow up at every single step of the order.
- If an issue occurs, we solve it immediately.
- 100% Customer Satisfaction and a high repeat purchase rate.
Want to replicate these results?
Marketorr can help build your brand. Let’s talk about how the Andromeda framework can work for you.