Glimpse Of The Outcomes
Delve into the impressive outcomes of our case study as we unveil the tangible impact of our strategies and solutions. Witness the transformational journey of our client and the remarkable success achieved through our innovative approaches.
Duration
8 Weeks
Technical Issues Fixed
50+ Critical Errors
Indexation Rate
100% Pages Now Indexed
Introduction
In this case study, we explore how Marketorr partnered with All City Duct Cleaning to resolve critical technical SEO issues that were preventing their website from being properly indexed by search engines. Despite offering premium air duct cleaning services throughout Toronto and the GTA, their online visibility was severely limited due to numerous technical barriers. Through a comprehensive technical audit and strategic implementation of fixes, we achieved complete indexation of their website, laying the foundation for improved organic visibility and business growth.
Client Overview: All City Duct Cleaning Service
All City Duct Cleaning is a leading provider of professional air duct cleaning services in Toronto and the Greater Toronto Area. With over 15 years of experience, they offer comprehensive solutions for residential and commercial properties, including air duct cleaning, dryer vent cleaning, and HVAC maintenance. Their team of certified professionals is committed to improving indoor air quality and ensuring the efficient operation of ventilation systems for homes and businesses throughout the region.
The Challenge
When All City Duct Cleaning approached Marketorr, they were facing severe technical limitations that impacted their digital performance:
- Poor Indexation: Over 60% of their service pages were not being indexed by Google, making them invisible to potential customers searching for their services.
- Crawlability Issues: Search engine bots were encountering numerous barriers when attempting to crawl the website.
- Broken Technical Foundation: Our initial audit revealed more than 50 critical technical errors affecting site performance and search visibility.
- Inconsistent Site Structure: The website lacked a logical hierarchy, confusing both users and search engines.
- Slow Page Load Speed: Pages were taking over 5 seconds to load, negatively impacting user experience and search rankings.
- Mobile Usability Problems: The site presented numerous issues on mobile devices, despite most users accessing the site via smartphones.
These technical challenges were preventing All City Duct Cleaning from reaching potential customers in Toronto and the GTA, significantly limiting their business growth despite their excellent service quality.
Highlighted works for the case
- Comprehensive Technical SEO Audit
- Prioritized Implementation Roadmap
- Cross-Team Collaboration
- Indexation Monitoring & Verification
- Documentation & Knowledge Transfer
- Implementation of Best Practices
Our Strategy and Implementation
1. Comprehensive Technical SEO Audit
We began with a thorough technical audit of the All City Duct Cleaning website to identify all issues affecting search engine visibility:
- Conducted a deep crawl analysis using multiple advanced SEO tools
- Evaluated robots.txt configuration and sitemap structure
- Assessed page speed performance across desktop and mobile devices
- Analyzed rendering issues and JavaScript implementation
- Reviewed server response codes and redirect chains
- Examined internal linking structure and anchor text distribution
- The audit revealed over 50 technical issues of varying severity that needed immediate attention.
2. Prioritization and Implementation Roadmap
Based on our findings, we developed a strategic implementation plan:
- Priority 1: Critical issues preventing indexation (robots.txt errors, canonical issues, noindex tags)
- Priority 2: Server-side issues (4xx/5xx errors, slow server response time, redirect chains)
- Priority 3: On-page technical elements (broken links, missing alt text, duplicate content)
- Priority 4: Performance enhancements (image optimization, code minification, render-blocking resources)
- Priority 5: Structural improvements (site architecture, internal linking, breadcrumbs)
This prioritized approach ensured that the most impactful issues were addressed first, creating immediate improvements in indexation.
3. Cross-Team Collaboration
We established a collaborative workflow with All City Duct Cleaning’s development team:
- Conducted weekly progress meetings to align on priorities and implementation
- Developed detailed technical documentation for each issue identified
- Created step-by-step implementation guides for the development team
- Established a shared project management system to track progress
- Provided expert consultation throughout the implementation process
This collaborative approach ensured efficient implementation and knowledge transfer between teams.
4. Technical Implementation
Working closely with the client’s development team, we implemented comprehensive fixes:
Indexation Barriers Resolution
- Corrected robots.txt file that was inadvertently blocking critical service pages
- Fixed incorrect canonical tags that were causing Google to ignore important content
- Removed erroneously placed noindex tags from service pages
- Implemented proper XML sitemap structure and submitted to Google Search Console
Server and Infrastructure Optimization
- Resolved server configuration issues causing intermittent 5xx errors
- Fixed redirect chains and loops that were wasting crawl budget
- Implemented proper HTTP status codes across the site
- Optimized server response time to improve crawl efficiency
On-Page Technical Elements
- Fixed broken internal and external links throughout the site
- Added missing alt text to service images and infographics
- Resolved duplicate content issues across location pages
- Implemented structured data markup for services and FAQ content
Performance Enhancements
- Optimized image size and format (converting to WebP where supported)
- Minified CSS and JavaScript files to reduce page weight
- Implemented proper browser caching policies
- Eliminated render-blocking resources to improve First Contentful Paint
Structural Improvements
- Reorganized site architecture to create logical service hierarchies
- Enhanced internal linking to improve crawlability and topic relevance
- Implemented breadcrumb navigation for improved user experience and SEO
5. Monitoring and Verification
Throughout the implementation process, we continuously monitored progress:
- Set up detailed tracking in Google Search Console to monitor indexation status
- Created custom reports to track crawl stats and server responses
- Implemented regular crawls to identify any remaining or new issues
- Verified resolution of each issue before moving to the next priority
Results In Detail
Our comprehensive technical SEO implementation delivered exceptional results for All City Duct Cleaning:
Indexation Improvements
- Complete Indexation: Achieved 100% indexation of all service pages, up from just 40% before our intervention
- Crawl Budget Optimization: Increased average pages crawled per day by 300%
- Sitemap Effectiveness: 100% of submitted URLs now successfully indexed (up from 45%)
Technical Performance
- Page Speed: Average page load time improved by 65%, from 5.2 seconds to 1.8 seconds
- Mobile Usability: All mobile usability issues resolved (down from 12 critical issues)
- Server Performance: Reduced server errors by 100% and eliminated all redirect chains
Organic Search Impact
- Visibility: 85% increase in organic search impressions within 30 days of implementation
- Click-Through Rate: Improved CTR from 2.1% to 3.8% due to better technical foundation
- Keyword Visibility: Appearance in search results for 45+ additional relevant keywords
Business Outcomes
- Lead Generation: 60% increase in form submissions and phone calls
- Service Page Performance: Key service pages now receiving 4x more organic traffic
- Geographic Coverage: Improved visibility across all Toronto neighborhoods and GTA locations
What Our Client Says
Michael Anderson
Operations Manager, All City Duct Cleaning
“Marketorr’s technical expertise has been transformative for our online presence. Before their intervention, we were virtually invisible on search engines despite having a website. Their methodical approach to identifying and fixing our technical issues was impressive – they didn’t just fix problems, they explained everything in terms we could understand and worked seamlessly with our development team. The results speak for themselves – we’re now getting leads through our website daily and have expanded our service team to handle the increased demand. I would highly recommend Marketorr to any service business struggling with technical SEO issues.”
Challenges We Faced
Throughout this technical SEO project, we encountered several significant challenges:
- Complex Technical Environment: The website used multiple JavaScript frameworks that complicated rendering and indexation.
- Limited Development Resources: Coordinating with an already busy development team required careful planning and clear documentation.
- Historical Issues: Years of accumulated technical debt required careful prioritization to address the most impactful issues first.
- Limited Technical Documentation: Lack of existing documentation required additional discovery work before implementation.
- Maintaining Service Continuity: All fixes needed to be implemented without disrupting the live website or customer experience.
Key Points From The Case Study
- A methodical, prioritized approach to technical SEO can transform website performance and visibility.
- Collaboration between SEO experts and development teams is essential for successful implementation.
- Resolving foundational technical issues must precede content and link-building initiatives.
- Continuous monitoring and verification throughout the implementation process ensures complete resolution.
- Technical SEO improvements directly impact business outcomes through improved visibility and user experience.
Conclusion
The successful resolution of All City Duct Cleaning’s technical SEO challenges demonstrates the critical importance of a solid technical foundation for online visibility. By methodically identifying and fixing over 50 technical issues, we transformed their website from being largely invisible to search engines to achieving 100% indexation across all service pages.
This case study highlights how even businesses with excellent services and established reputations can be severely limited by technical SEO issues. The dramatic improvements in indexation, page speed, and overall technical health have positioned All City Duct Cleaning for sustainable organic growth throughout Toronto and the GTA.
The results achieved not only improved their technical metrics but also translated directly into business growth through increased leads and service bookings. By establishing a strong technical foundation, All City Duct Cleaning is now well-positioned to build upon this success with ongoing content and local SEO strategies.
Ready to resolve your website’s technical SEO challenges? Contact Marketorr today for a comprehensive technical audit and discover how our expertise can transform your online visibility.